First-party online ordering system powered by DoorDash, enabling a seamless ordering experience directly on the restaurant's website. The MVP, launched in July 2024, has increased +10% CVR to date.
Led the end-to-end user experience for a responsive web solution, from landing on the restaurant's website to adding items to the cart, redeeming rewards and offers to completing the order. My role included ideation, design, usability testing, and data analysis. I collaborated closely with 2 project managers, 5 engineers, 1 content designer and design leadership.
6 months
